[Busan Technopark] Busan Yacht Tour pseudonymised data analysis consulting

Overview

Busan had run yacht tourism for a long time but found it difficult to know who was visiting, when and why. This consulting engagement combined telecom, booking and spending data under pseudonymization to analyse visit, dwell and spending flows and to support regional tourism strategy and marketing.

Scope of work

StellarCube combined mobile network data with more than 20,000 booking records to analyse visitors' routes, dwell times and spending patterns. All data was handled safely and lawfully through pseudonymization, legal counsel and properly licensed purchases, with statistical adjustment applied to secure representativeness and reliability.

Findings

By season, visitors concentrated their stays in premium accommodation and marine leisure areas before and after yacht rides. On that basis, tourism products linking accommodation and leisure were designed, and both visitor dwell time and local spending increased.